How to Use Craigslist to Promote Business

Craigslist has over 4 million views every month. So it is a simple fact that no online business (or any other business) could afford to overlook Craigslist if they are serious enough to promote their brand and service to the netizens. In other words, if used properly and effectively, advertising in Craigs list classified could help even the most average of businesses to hike their profits exponentially. This can be achieved by ‘aggressive promotion’ and ‘target marketing’ or marketing to a target audience.


Only through aggressive promotions that businesses – especially new ones – could make their presence felt in the already crowded market space. Success only comes after building a loyal customer base, and if it is in a domain where there exists a big player’s monopoly, the job becomes a lot tougher as it now means breaking their customer loyalty and luring people into the new product. The new business should be able to offer quality products or service at lower cost, and backs it up with a decent ad campaign. The ad budget may be small for a start up, and this is where Craigslist could offer a helping hand. Business could tap its low cost advertising solutions to reach out to the customers.


In order to make the catch, businesses should first get a professional freelance writer to make a promotional copy to post it alongside the ad in the relevant Craigs list category. The promotional copy must feature the details on the services/products offered by the business, their location, how to reach the store if there is a physical location, and the web address if any. Not to mention, the business image must be projected in the highest of standards, and the advertisement must look professional in all means, from all sides.

The relevance of the category is important because posting the ad in some vague category is analogous to putting up a ‘fresh store’ board in front of a shoe store, and it’ll appear out of place, and the netizens visiting the Craigs list never attempt to even read through the ad in full. After all, posting an advertisement is to reach out to the hundreds and thousands of customers visiting Craigslist each day and not just as a place holder!


It is also a good option to use all proven marketing techniques for brand promotion in terms of the ad’s look and feel and other gimmicks to attract customer attention. If somebody is willing to shell out more for a suitable ad space, that’ll also do a world of good for the business as far as market promotion and visibility is concerned. At the end of the day, it is about reaching out to the customers and Craigs list offers such vistas in plenty, at relatively lesser costs than any other advertising/classified media.